Between September 2-6, 2023, China International Fair for Trade in Services (CIFTIS), an important platform for China to expand opening-up, deepen cooperation and lead innovation and known as the three major opening up events together with Canton Fair and CIIE, opened in Beijing, capturing the world’s attention again. We, a world-leading LED manufacturer now in our 28th year, were invited to the event and presented achievements made over nearly 28 years.

CIFTIS, jointly hosted by the Ministry of Commerce and the People's Government of Beijing Municipality, is the first national-level international comprehensive trade of services in the world and represents a famous brand of China’s opening up. In his congratulatory letter to the 2022 CIFTIS, President Xi said, “China International Fair for Trade in Services is an important platform for China to expand opening-up, deepen cooperation and lead innovation and has made significant contribution to global services and service trade”. Held in the first year when people return to physical meetings in China, the 2023 saw expanded size, with more than 2,400 offline exhibitors, including over 500 Fortune 500 companies and industry leaders.

Advancing together with the country, national events from the 50th National Day Celebration in 1999 to Beijing 2022 Olympic Winter Games were recreated and reviewed through our UHD display. As a visual service provider of significant political and cultural events in China, we always strive to rejuvenate the Chinese nation by technology and industry, aligning our mission with the cause of the Party and the country, and move forward together with China. We have successfully provided visual effect services and support for state events including the 50^th, 60^th and 70^th National Day celebrations, opening and closing ceremonies of Beijing 2008 Summer Olympics, Military World Games 2019, centennial celebrations of the CPC, and Beijing 2022 Winter Olympics, establishing ourselves as a well-known national brand with quality.

A full range of visual services and support for the 70^th National Day celebration in 2019

Strong support for CPC’s centenary celebrations (source: internet)

Support for Beijing 2022 Winter and Paralympic Games as a service provider of two Olympic Games

Our technology-driven development and innovation efforts were reflected by results. Our technical foundation has been consolidated through innovations and new products have been launched over nearly 30 years. At the exhibition, our frontier technologies and innovation results were showcased by our powerful products representing cutting-edge Micro LED technologies, including Diamond (MIP) and transparent Micro LED displays.

MG series UHD Micro LED displays with high definition, realistic picture became an eye-catcher

TXU0.4 series employing Micro LED provides better performance and the best image quality

Leyard transparent Micro LED displays made themselves high-profile exhibits

Based on the group’s long-term efforts in digital technology and a solid foundation in global intelligent display industry, Virtual Point under Leyard, an AI-empowered company, has developed the strategy that focuses on spatial computing, with AI big model, hardware and spatial data at the core, i.e., the one-platform three-core strategy. At the exhibition, Virtual Point presented "big shows" of digital humans to the audience with holographic digital human, digital human motion and voice drive solutions.

As an important platform that facilitates international communication, CIFTIS is expected to further open up opportunities for prosperity and help countries take a big step toward an open global economy. As a global visual technology leader, we will remain true to our original aspiration to create a better visual experience for people, continue to perform responsibility as a national brand, strive to rejuvenate the country through technology and industry, and contribute our wisdom and strength to opening up and development of trade in services.